You probably already know that in order to successful operate a business, you must have a good plan. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.
If you are using a blog to promote your site, there is a Retweet button up top which you should use. This will make it easy for visitors to share posts with their Twitter followers. This can greatly increase your exposure.
Make frequent updates to your content. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. This can easily generate more traffic for bother you and the guest blogger. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Make sure you also allow your blogger to link back as well. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
If you are going into social media marketing, you have to be able to deal with the negativity that can be associated with it. While it is nice to be liked, sometimes you must deal with negativity too. Don’t ignore an issue; work with a disgruntled customer to achieve common ground.
When you publish something new on your company blog, be sure to repost it at your social media venues. By back-linking to your blog, you will be able to tell your social media followers that you have new content available.
You’ll need to speak with people on a one-to-one basis if you want to stay personable. The customer usually does not wish to talk with a big company. Customers want to know they aren’t just an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you.
One way to involve your followers in your marketing campaign is to sponsor a photo contest using your brand. Ask customers to create photos of themselves using your products and offer prizes for creative photos. This will help others to see your page as the users post them, they will be exposing your company.
Set up Twitter and Facebook accounts under your business name. This will help protect your business name from being used by someone else. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are.
Making sharing easy is the key to social media marketing. Facebook provides an easy button that you can place near your posts that will allow readers to share what you have written. While this requires a larger time commitment, it will certainly pay off.
Placing a Facebook “Like” option on your blog will make it easier for viewers to like your Facebook page, without leaving what they are reading. The easier you make it for them, the more likely they will be to “like” your page. Any tools which makes it easier for readers will increase your traffic flow.
All of these tips should make it easier for you build a stronger foundation for your business. Use them as you begin to develop a comprehensive social media marketing strategy. Do not be intimidated; there are so many resources available to help you along the way!