More than likely you’ve been targeted by e-mail marketing in the form of spam at some point. E-mail marketing is a good way to send content to your customers and target audience. If you wish to try email marketing, read on for some helpful tips.
Learn as much as you can, from a variety of sources, to become a master of e-mail marketing. You will find a lot of helpful books or websites. You should also look into joining a class or a workshop about internet marketing in your area.
Make use of A/B testing for variations on your subject lines. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This lets you know which subject lines are successful and which need some work.
Stay consistent. Ensure that you’re always utilizing the same colors and logo of the company within your email. The font that you select should be easy to read. Eventually, people will begin to recognize your emails, and they’ll pay closer attention to them. Familiarity is extremely important in any business, especially marketing with email.
Don’t send emails to people who have not given their express consent. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. It could go as far as people not desiring to do business with you any longer.
Avoid sending out important marketing messages too close to major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are always going to be exceptions to any rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Avoid using a lot of graphics in your e-mails. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
There is no excuse for not getting permission, before sending emails to customers. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your e-mail marketing campaign, and in turn, your business.
A great way to help customers is to provide an unsubscribe link. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. It is important that your customers feel in control and that they aren’t being forced into anything.
When writing your emails, include calls of action. Your customers should be persuaded to do something by the content of your email. Include obvious links with instructions on how your readers should proceed once they get to your site. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.
Email marketing remains a very common practice. It is the premier option for companies to get their offers and messages out to clients. While it can be effective, you must use it correctly, so keep what you’ve read here in mind to stay on track.