Most people hear the words “email marketing” and instantly think of spam, closing their minds to the idea. You can create a good email campaign that your readers will enjoy and learn from. Read on to discover some great strategies that you can put into practice today.
It’s important to try different layouts to see which is most effective. The beginning of your emails should include new information and offers. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. Then, when you figure out what works for you, you want to use it to your advantage. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Consistency is important. Keep your company’s logo and the colors and style you use the same in every email. The font used in your emails must be easy to read. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. In email promoting, familiarity is a key aspect.
Ensure that every email address on your list has given explicit permission to receive emails from your business. If you’re sending out emails that are considered as spam, people may not take you very serious. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.
The more options you give your customers, the more effective your marketing with email will be. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. Providing these options to subscribers helps them feel safe and secure.
Branding your business is important, and it needs to work with all of your marketing efforts. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This helps readers quickly associate your emails with your overall marketing strategy.
Having a easy-to-see link to unsubscribe is a good idea. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Utilize both passive and active feedback in your email campaigns. Active feedback is rather obvious: ask for opinions and suggestions from your readers. To get passive feedback, you need something that is subtle. You can use any type of internet software tool to determine which links get the most clicks.
Remember that many people today are utilizing mobile devices to check their email. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Include a customer incentive in your emails. They are more likely to conduct business with you when they have a reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Keep your customer in mind when you create a campaign to ensure it is effective. What are they interested in? What type of information do they wish to read? What is the best way to deliver on these questions and increase your sales? Follow the advice in this article, and start making money!