When’s the last time you checked your email? The majority of people take a look at their email accounts at least two times a day. If you run a business, you know that email is a quick and effective way to reach your target audience. To see how to get started in e-mail marketing, read on.
If you wish to start marketing with email, make sure you have the permission of your recipients to send them messages. If not, you will be looking at many spam complaints and loss of customers.
Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This can help you see which subject lines cause readers to open your messages and which get ignored.
Always obtain permission before you contact your customers via email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include offers for your products or services. Send out greetings on holidays, not just when you want sales from them!
You should avoid sending too many emails; one a week is enough. Your subscribers are probably receiving tons of email messages every single day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
You should avoid sending mass emails during holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, as always there are exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Proper branding of your business includes a good email promoting strategy. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will allow your emails to be recognized instantly.
Always get permission from your customers before you correspond with them via email. If you don’t have permission, people will not trust you and you will build a bad reputation. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Email is one of the best ways to quickly communicate with potential or existing customers and clients. Apply the information in this article to your email marketing plans, and you will soon begin to see positive results. It is easy to promote the company through email and reaching out to customers.