Contemporary times demand social media marketing. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you don’t know where to begin marketing with social media, the advice in this article should help you.
Look closely at any social marketing companies you may want to hire to expand your presence. A lot of those companies run bad businesses to scam amateurs who do not know better. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
If you are active on Twitter, consider tools such as Twellow and Tweepi. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. You can identify a list of users to follow, and hope they will follow your updates too.
When you make a post on Twitter, adding a tag is recommended. You can find tags after the number signal (#). This way, any updates you make will show up in group subscriber feeds. Be smart with your tags and tag groups that are likely to be interested in your product or service.
One technique that many social media marketers use is advertising with strange images that have been heavily Photoshopped. So try your best to use images that can draw in new potential followers and buyers when you decide what kind of ads you want to promote. Once you lure them in, they will be more likely to click through to your site and buy one of your products or services.
You do not just want to use social media sites to post ads for your products. Information flows both ways on social networks; you can find out a great deal about the people you’re trying to do business with. You may also get them to interact with you and with the brand. You can also distribute product information this way, but social media should primarily serve as customer relations.
Don’t just use one social media site to market your business. While Facebook is probably the most effective and popular, things like Twitter and Myspace are still good tools. This ensures that you will reach a broad demographic.
One way to increase interest in your social media campaign is to host employee blogs directly on the company website. Your customers can get unique insights and views of the internal operations of your business. It also gives them insight into your corporate culture and how your products go from raw materials to finished product. When customers are able to see the inner workings of your company, they will naturally trust you.
In social media, you need to make sure your company is branded. On any of your profile pages, make sure you have your company logo used as either your profile picture, or as the background. Use color schemes through your various social media accounts. This provides consistency, and makes it easier for your followers to trust your communications across many different channels. Branding and consistency are powerful tools for you to make use of.
You can enhance the effectiveness of your social media promotions by encouraging your potential buyers to take part in a photo contest involving your company’s brand. Ask customers to create photos of themselves using your products and offer prizes for creative photos. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.
Now you know that it doesn’t need to be hard to use social media marketing. Actually, marketing with social media is a smart way to interact and advertise to your target market. If you use the tips above properly, you will find great success with your advertising.