Thanks to social media, people today interact in a completely different way than they did only a decade ago. People use sites like Twitter and Facebook to share information they’ve come up with, or to share others’ information. If done right, social media is great for marketing. This article will tell you how to harness the potential of these sites for the good of your company.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. By having this option on your blog, your blog will gain a greater audience.
To be successful in the field of social media marketing, you will need to fake your voice until you can find your place in the field. For inspiration, you should analyze your competitors’ social media strategy until you are able to establish your own distinctive formula. Study their profiles on social networks, as well as their content and promotions.
You need to respond to customer inquiries as part of any strategy for social media. This simple gesture could turn your campaign into a real success. Interact with your customers and network members by replying to both positive and negative feedback. Every negative comment that you ignore could cause damage to your reputation. However, a fast and proper response can actually make you look good, because it shows you care.
Interact with the customers as long as you can. Comment on their blogs, send messages, and communicate via forums. Do anything you can as long as it is appropriate. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
Some tools you can use that are related to Twitter are Tweepi and Twelllow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. You can then build a list of individuals you need to be following, in hopes that they soon start following you as well.
In order to keep your company name in front of your Twitter followers, you need to tweet regularly. Update your tweets often. Rather than one long tweet, post several shorter ones.
Your social media campaign is going to fail unless you have a crystal clear notion of what your target audience is and is like. You have to figure out what everyone is using their social network for as well as how often they use it. This will help you figure out what kind of things they wish to see.
Add your website to your existing social media profiles. You can do this quickly with share buttons placed on your website to let your visitors share your content with their friends via their social media pages. Put these buttons on RSS feeds, blog posts, and main web pages so they’re easy to find.
On Twitter, follow those who have followed you. Many people expect this as a common courtesy. Doing so shows your customers that you respect them and that you don’t feel that you are superior to them. You can make more loyal customers if you simply follow them back and give them a short tweet.
Be a big part of your Facebook page. If someone posts a comment or asks a question in regards to your company, be sure to respond. Promptly address concerns or questions and speak with people on your page. This will make customers feel appreciated and help to increase your popularity.
When you are writing blog posts for your company on any social media site, it is a good idea to update it constantly. Make a schedule of when to update with new information. You will have people checking back for the latest information if you keep it fresh. Make sure to set a reminder to help you remember to post something fresh to the blog.
As mentioned earlier, social media has altered the way society shares information. Twitter and Facebook provides instant access to sharing among users. With this power it is a good idea to use social media to your advantage. Keep these tips in mind and social media can be your best marketing friend.