At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Understand the importance of conversation and dialogue. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Talking openly with your customers is necessary to improve your products. Figure out what they want, and let those needs guide development of future products and services.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. Your visitors will be able to ‘like’ your social media page on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.
It is so simple to share your information with Facebook. If an individual makes a comment on your post, all their friends will see a mention of this in their feed. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
Giving away freebies via your social profile is a great way to entice new followers. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.
When working with social media to promote your business, it is crucial you work your promotions into as many social media outlets as possible. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. Your chances of enjoying marketing success increase with the amount of exposure you have.
A sales pitch on social media must be both concise and to the point. Your message shouldn’t require a great deal of time or effort to read, and should only contain useful information that is worth sharing. Judicious image usage can dramatically cut down on how much text is really needed.
One way to help attract customer attention is to interview experts in your field and post the interviews on video sharing sites like YouTube. Not only will this be of great interest to viewers, they will believe that you are the authority on your niche. This knowledge and improved reputation will make it easier to tout your product offering within your chosen niche.
There are many Facebook apps which make running a giveaway simple and affordable. Consumers love contests, and like to have such opportunities. Contests are opportunities to get prospective clientele excited about your brand by transferring their enthusiasm for freebies. Contests are also soapboxes from which you can highlight the benefits of your newest offerings, which can make followers intrigued and possibly spend money.
Thinking about starting a Facebook page for your business? Look at what your competition is doing. A little opposition research will give you a better handle on what works, and what doesn’t, and what has already been done. Make your page unique and appealing.
Social media is an immediate way to disseminate information globally. This will help you market your products and expose them to millions around the world. This article was packed with valuable information that will help you as you develop your social media marketing strategy.