There are some practices you need to be aware of when promoting your company using email. Try to avoid the spam folder and attract your reader to open the email. Begin your journey of discovery now.
Unsolicited Marketing Messages
Never send out unsolicited marketing emails. People who receive your unsolicited marketing messages may report them as spam. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Focus on your target market. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. This is another way to grow an email list organically.
All emails should be proofread before they are sent out. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Ensure that any links contained in your email are functioning, as well.
Utilize various resources and learn as much as you possibly can about the concept of marketing with email. You can read books at the library, check out blogs and join forums. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
You can use A/B testing to improve the results of your emails’ subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Test email formats. Make sure that the information that’s very important is at the top, as well as new offers. However, it is important to experiment with different formats to see which ones are most effective. Once you find what works, continue to use it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Branding is a concept that you must incorporate into even your marketing via email messages. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This will cause your readers to instantly recognize your company.
The tips laid out here can take your e-mail marketing plan from the junk folder to the favorites folder, but only when you apply them. Whether you integrate them into an existing campaign or start a new one, you’ll find that your reputation and profits increase greatly.