Business owners who just start out with e-mail marketing campaigns are usually unfamiliar with the proper etiquette involved. There is a certain way to handle email marketing professionally that will keep your customers happy and looking forward to receiving communications from you. Keep reading for some useful tips on the proper etiquette for marketing via email.
Include special promotions only in your marketing via email, like coupons or discount codes. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Always get customer permission before you begin contacting via marketing via email. Very often individuals consider unsolicited emails as junk mail and do not open them. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
It is very smart to include an opt-in button for people to sign up with you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Always take feedback seriously when it comes to your marketing via email campaign. Active feedback and/or passive feedback can be quite helpful. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is less obvious, or sometimes non-existent, to readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Try mixing up the format to engage readers more. If you send out regular emails in HTML, consider doing them in just plain text format every now and then. This simplicity can create a more intimate appeal to your customers.
Make sure your recipients know what to do. The people that receive your emails need to know what’s expected of them. If links are included, make it highly visible to them with instructions on what to do next. You may repeat those sections by putting them in the beginning and the end of a message.
Personalize each marketing message as much as you can. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.
Show all of your customers and followers that you do truly appreciate their support and value their time, do this by sending emails that are informative, as opposed to spam. Whipping up hard sales spam messages and sending them out with casual disregard violates their trust and insults them. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. Some email providers view these actions as spam and may terminate your service.
Using good email protocol with your marketing techniques will help you make more sales. Customers who feel like you didn’t treat them right will quickly unsubscribe from your list. Use what you’ve learned to cultivate an email list full of happy customers.