No matter what your industry is, there is a good chance that your target market usesin some form or another. You should make sure your company is also on one or more of these social media sites. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.
When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. What if they’re not going to purchase from your business? That’s fine. You won’t have to worry about that. As long as they’re inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.
Social Media Sites
Try and add exclusive content to entice people to follow you on various social media sites. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Consider writing as a guest on another blog or having someone come on to write for yours. This helps to generate traffic, and it creates a sense of belonging for your visitors. If you do a guest blog, get the permission of the host to leave a link to your site. You should also allow other bloggers to have their own back links as well. The other blogger’s readers are probably going to come and check you out.
There are a few things to consider before you actually market on various social media networks. Every social networking site has its differences and knowing these can be the key to success. There may be one site that you find reaches the most people and is worthy of the majority of your time.
If you use social networks, like Youtube, create catchy titles. Relevant keywords should always be included in your titles. You will obtain more views if the users can identify quickly that your videos are helpful, and the videos will emerge when the users type certain keywords.
When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. When you have YouTube users following you on Twitter or Facebook, they will probably share your videos with all their friends.
Social Media Sites
Encourage your customers to complete surveys and questionnaires about their views on social networking. If your survey results suggest that customers spend a lot of time on social media sites, consider creating pages for your company. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
Keep in mind that social networking is not simply about posting advertisements for your products. Social media sites offer an excellent opportunity to discover new and interesting things about your customers. You might also be able to have them interact with yourself and your brand. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
When you’re using social media and want to market something you have to use everything available. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. Using many sites will guarantee maximum exposure for your business.
Notice when in the day you get the most responses and re-tweets when using Twitter. Take advantage of that fact and schedule your messages to correspond with that timing. Consider using a messaging service that will automatically send your tweets out at the precise times you have calculated as being more profitable in terms of responses and re-tweets.
It should now be obvious, social media is an essential marketing tool for any business. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. Try out social media to see how it can help you grow your business.