If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. The number of options available to you with marketing with email can be surprising. By the end of this article you should know more about how an e-mail marketing campaign can help your business.
Construct your email so that it sounds personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Each email should only contain a single topic. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Keep your messages on topic, of reasonable length, and interesting to read. People will appreciate having access to clear information and not having to read through a long email.
Don’t flood subscribers with emails pleading with them to buy something. People can recognize this kind of approach easily. You may lose business by doing this because it may appear like you are a spammer. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. They will be thankful for this and may even purchase something from you.
Utilize A/B testing to determine the most effective type of subject line. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
You need permission from your readers if you’re going to start sending them emails. If you start to send a great deal of spam messages, you are likely to lose credibility. In some cases, recipients will be so irritated that they could discontinue their relationship with you.
Try to only send one email a week. Most customers receive lots of messages per day and don’t have time to read them all. If you send out more than one email per week, you will see that your customers will delete or not read them.
You usually don’t want to send emails around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. This isn’t a hard-and-fast rule, obviously. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
E-mail marketing should have the branding of your business. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
As previously stated, the world of e-mail marketing can be one of the most effective ways to reach your customers and to increase your customer base. By using the handy tips and information in this article, you will find that you are an marketing with email master in no time!