It can be confusing to decipher the best tools and techniques that can market your business effectively. Marketing via email is a proven method of communicating with existing and potential customers alike. The following tips describe some basic e-mail marketing techniques that every business owner should know.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Use consistency in your message. Always use the same company logo and colors in your email. Choose a font everyone can read easily. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. It’s important for any business to have familiarity. The same holds true for email marketing.
Prior to contacting any of your customers through email, you should always get their permission to do so. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Give different options to your customers for an effective campaign. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. Giving your customers more control over the process will make them more comfortable.
Have your customers opt-in before you send them bulk email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Having a visible link where the person can unsubscribe is a bright idea. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Take advantage of preheaders and make email previews work to your advantage. Use a preheader, it is a highlighted piece of text at the top of your email. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. This allows you to tailor each message to the individual customer, which gives it a personal touch. This gives your email communications a better appearance and will set them apart from all the other bulk emails they receive.
Run tests to determine how your messages look on various email clients, including mobile clients. During the design process, see how it looks using different browsers, email systems and operating systems. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
Try to promote your company through effective email marketing. Take advantage of the advice you’ve read here to come up with an email promoting campaign that’s different from everything else out there. Never stop seeking out new ways of creating fresh, compelling emails for your subscribers to read.