Before marketing with email, be sure that you know what you are doing. Avoiding the junk filter and ensuring your reader actually looks at the email is key, but what tricks can you use to ensure your email is effective? Keep reading for the best tips on the web!
Focus on your target market. When you have a substantial number of readers, brainstorm ways to have them sign up friends. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This way your base will grow organically.
Focus on one idea with every email message. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Determine the one message that you need to get across in the email and focus on that idea. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Use A/B testing to view the subject line. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This lets you know which subject lines are successful and which need some work.
It is advisable to get permission from customers before contacting them by email. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Provide your customers with articles and things they cannot get from your website. Also try including special offers on products and services. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. Of course, you should adapt this to your target audience. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Utilize the least amount of graphics in your email as you can without making it look bland. A lot of email services don’t allow photos, so a photo dependent approach is not effective. The spam folder is the likely destination for photo laden email.
Do not send emails without getting permission first. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Remember these tips so you can make your marketing campaign the best possible. Try using marketing with email for your current campaigns or try it with some future campaign you cook up. Marketing via email can put money in your pocket.