Anyone with email has probably run into an email marketing campaign at some point. By utilizing marketing with email, companies can use email messages to market their products or services to both current customers and potential customers. If you are interested in marketing with email, this article has some information that will be beneficial to you.
Do not send marketing emails to those who have not requested them. Sending an unsolicited email is a mistake; people might start marking them as spam. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.
Only send emails to individuals you know. If someone receives unsolicited email, it feels like spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.
Pick an audience to target. When you have some readers, try getting them to get their friends to sign up. Include subscription links in your emails so that your readers can pass them off to friends. Your subscription list will automatically grow as more people who are interested in your business sign up.
Create one clear message per email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Build one clear, concise point for each email. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Use A/B testing strategies when sending emails. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You can learn which subject wording is most influential in getting your customer base to open your messages.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Include articles and information for your subscribers which is not available on your website. Including offers that only readers can get are also much appreciated. Send out holiday greetings and specials, not just when you desire something.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Limit yourself to sending only one email message each week. Your customers are busy and don’t want to be bombarded by too many messages. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Most people today are familiar with marketing emails. It is a useful and popular method of communication, employed by many different companies for a number of reasons. If used in the right way, this can be a successful marketing strategy, especially when applying the tips from this article.