Online Business Basics

There are several ways to build a functional Work at home Internet business. But prior to describing them briefly, we should point out that every lucrative Internet activity should rely on skills, knowledge and professional experience. Speculative businesses are meant to fail from the very start, and although you may start promising, you success will be short-lived.

Make money with Adsense!
Create several websites on topics that interest you a lot. Fill them with highly useful content, well optimized around specialized keywords. Then, implement Adsense, which is an advertising program that allows for the display of paid links or ads that have a similar content to your page. Whenever one of your web visitors clicks on such an ad, Google pays you a commission. In order to really make money with such a work at home Internet business, you have to constantly update content and optimize your web pages. Moreover, you also depend on traffic, and you need to constantly increase it!

Become an affiliate!
Another good work at home Internet business opportunity is the promotion of a product or service that belongs to another company. There are special affiliate programs with more or less advantageous terms and conditions. The main trick here is to find a product that sells well and in which you believe. It is a lot easier to convince people to buy when you speak truthfully about it.

Freelancing!
Skilled people who have work experience and degrees in humanities, IT, web design, photography, engineering and science, could develop a work at home Internet business in a freelancing regime. There are many websites that presently intermediate work contracts between freelancers and companies or individuals around the world, and the work conditions are advantageous for all parties involved. Moreover, the activity is conducted exclusively online, using Internet communications only.

There are lots of false Internet businesses. These are scams, pyramidal systems or spamming schemes. Scams cover many forms and all of them are risky. Therefore, we recommend that you avoid working with companies that you cannot verify, even if the work at home Internet business conditions that they offer seem pretty advantageous.

Always consider the bigger picture before launching a work at home Internet business. Study the market well, make a plan, create a budget and a list of expenses, try to get an estimate of the revenue based on market search and only then get to action. Without going through these steps you’ll be sailing without a destination!

<img class="alignright size-full wp-image-10683" style="margin-left: 5px; margin-right: 5px;" title="search marketing trends” src=”http://www.toprankblog.com/wp-content/uploads/2010/06/search-marketing-trends.jpg” alt=”search marketing trends” width=”200″ height=”274″ />“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing.  As a $16 billion industry, search marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for products and services to buy.

Even though search marketing presents an attractive opportunity to grow online sales, many businesses are too busy running their companies to stay on top of future trends. To that end, here are three search marketing trends worth paying attention to:

1.  Online & Offline Marketing Integration - Forrester Research estimates $917 billion worth of retail sales in 2009 were “Web-influenced” in contrast to $155 billion of consumer goods sold online in the same year.  Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online.

2.  Mobile Device and Local Search – Companies must recognize consumer trends towards mobile search with the proliferation of smart phones. The web experience has definitively extended beyond the personal computer to mobile devices such as iPhones, Blackberries and iPads.  Marketers must understand their customers’ use of mobile search and what the marketing opportunities are.

Companies that serve customers in specific regions or with geographically specific needs must be present in local search results, map results and specific geo-location queries. Segmenting potential customers through geo targeting with paid search advertisements will help focus the right ads on the right customers.

3.  Social Media Advertising – Savvy small business marketers are increasingly realizing that the opportunity to reach customers extends beyond traditional paid search into the booming social media space. Having surpassed Google as the most visited website for the week ending March 13, 2010 and with over 400 million registered users, Facebook offers a significant audience that shouldn’t be ignored.  Social networks like Facebook can provide online marketers hyper-targeted advertising opportunities that can tap into new customer segments and serve as a complement to other paid search programs.

Whether it’s incorporating online and offline influences with search marketing, diversifying PPC advertising networks, leveraging local and mobile search marketing or extending advertising programs to include social media, small business marketers that capitalize on these trends will gain a competitive advantage. Of course, if they hire an online marketing agency like TopRank Marketing, that advantage may come even faster.

This post was excerpted from my article that was originally published on American Express OPEN Forum. Be sure to visit 5 Search Engine Marketing Trends That Impact Your Business for the other 2 trends.

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© Online Marketing Blog, 2010. |
3 Essential Small Business search marketing Trends | http://www.toprankblog.com

Given the increase in the number of scams, people have started to speak of legitimate Work at home jobs as opposed to illegitimate jobs. The Internet abounds in such schemes that prove more or less difficult to recognize and avoid. Students, stay home moms, retirees and a large number of unemployed people are in search of legitimate work at home jobs, and they are also the scammers’ target. Depending on what type of qualification they have, they could find positions in nursing, teaching, typing, translations, IT, data entry and lots of others.

Here is one type of scam example that you may mistake for a business opportunity. Lots of scammers contact you by email, sending you some elaborate message and evasively referring to some great business deal they want to tell you about. Then, they provide either an email address or a phone number where you can contact them. I strongly advise you NOT to answer such emails. These are frauds and you will either be charged a fortune for your phone bill or you will expose yourself to data/identity theft. Report such emails as SPAM!

You should not pay for the access to legitimate work at home jobs. Contact a work at home agency whose reputation you can easily verify and then rely on them to suggest possible work positions to you. Even when getting information filtered by an agency, you should still be cautious. Greed may temporarily blind you and ads could manipulate you into acting irrationally. This is the case with lots of people who have been duped to pay for a magic solution that would supposedly make them instantly rich.

Frauds could be more easily exposed if our mind would be easily impressed by some psychologically manipulative strategy. Ads for less legitimate work at home jobs will speak of ‘thousands of dollars’, ‘incredible wealth’, the ‘well kept secret of successful corporations, ‘how you’ve been misled’ and so many more. In fact, they are trying to pull some psychological strings exploiting your weakness. People want to make money quickly! They want to live a care-free life! They feel like corporations are plotting against the consumer and that’s why they take all the money!

There are lots of other examples that show how scam victims think. It is on such weakness that people get duped. Legitimate work at home jobs are those that rely on personal skills, expertise, education and certification. Don’t create false hopes by counting on good luck and charm!

Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.

Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week  Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.

10 reasons why your web analytics are failing:

You speak numbers to non-number people.

It takes a numbers person to dig though large amounts of analytics data, figure things out, and draw conclusions. However, most people aren’t “numbers” people.

Many marketers like charts and clear, action orientated data. Charts are good, numbers in red and green help, and so does simplification. Don’t present tabular data just because it make sense to you. Try and think about who you’re presenting the information to and how they like to consume information. Some people like tables, others like graphs. As online marketers make an effort to understand the audience on the web they’re trying to reach, so should they understand the internal audiences that they report results to.

The statistics are fuzzy.

It’s easy to combine different pieces of data and come out with a great conclusion, even if they don’t go together.

For example, did you know that Michael Jordan and I have a combined total of 6 NBA championships?

While that statement is true, the conclusion is a bit skewed. Yes, Michale’s 6 plus my 0 do equal 6, the fact is that that I didn’t do any of the work for those championships, but I’m still getting the credit as I was included in the statement.

In analytics it’s important to break out the data so that it makes sense, not just so it looks good. It’s easy to combine two pieces of information in ways that make things look really good, but in reality, is something being hidden?

The averages are flawed.

Averages are great unless there is a major spike or dip. Then they have a tendency to skew the data a bit too much.

Based on the graph above, you could say that we’re averaging 1652 people from StumbleUpon a day. But in reality, most days there were less than 50. The big spike just screwed up the average.  As quickly as that spike came, it can also disappear and making decisions based on the daily average isn’t a best practice.

Sometimes things just don’t work.

There are lots of things that can go wrong with the analytics from a website and that has to be taken into account. The tracking code could be implemented incorrectly, maybe some special tagging was setup improperly, there could be issues with site architecture or maybe there are just things that are out of our control.

Analytics isn’t perfect and the reporting is never going to be 100% accurate, but that doesn’t necessarily mean that the numbers are wrong.

The important thing is to fix the issues you can and work with the numbers you have.

You don’t understand the customer.

Why are people visiting our site? What are they doing while they are here? What stage of the buying cycle are they in?

Thinking that you know your customers is one thing, but you really need to watch their behavior and see what they are actually doing.

Maybe visitors are focused on research or maybe they can’t find what they’re looking for when they get to your site. These are things analytics can tell you if you look and once you know what your customer is doing, you can modify your site to fulfill their needs.

You don’t connect the conversion dots.

Getting visitors to the site is one step. The next step is making sure you have content that is going to satisfy their need. As stated above, analytics can help with this, but once prospects fill out the contact form, what happens next?

How many decisions are made by looking at top level analytics alone? Someone has to tie leads back to the website to determine what is working and what isn’t.

For example, in a B2B situation, a whitepaper download may be bringing in lots of leads, but none are qualified. Maybe there is a CTA (call to action) form that is bringing in few leads, but they convert very well. Analytics can’t tell you what happens with a lead after filling out a form, and connecting that data is very important.

You don’t dig deep enough.

Looking at one metric in analytics and making a decision seems like a good idea unless you’re not seeing the whole picture.

A good example would be bounce rates to a landing page. Just because the bounce rates are high, doesn’t necessarily mean it’s bad. You need to dig into the data and find out the conversion rate as well.  Changing a landing page because the bounce rate is higher than normal but that also has a higher than normal conversion rate may result in lost sales.

You don’t tie in outside data.

Marketers should be looking at other online and offline marketing efforts and tie them into web analytics wherever they can.  Ideally, an online marketing program should track different sources for different outcomes such as: people from Twitter to conversion, knowing which conversions came from email campaigns and what offsite marketing tactics are working.

You don’t take the time.

Analytics isn’t easy. It’s not something anyone can do in an hour a day (except maybe those that read this book of course). If website marketers really want to get valuable information out of analytics, they need to invest time and resources into talent that can make that happen.

Analytics can seem complex and yes, it takes time and talent to make sense of them, but in the end analytics can paint a picture of how users are interacting with a site, what the user behavior is, and point out ways to make your site more successful and profitable.

Bonus: 13 analytics tools to help you out.

• ShareThis – Social sharing button that can tie data into Goggle Analytics.
• Snip and Tag – Firefox extension that allows you to easily copy a URL and tag it with Google Analytics code.
• GA? – Firefox extension that quickly shows if Google Analytics is installed on the page or not.
• Better Google Analytics – Firefox extension that enhances Google Analytics.
• Enhanced Google Analytics – Another Firefox extension that enhances Google Analytics.
• Twitalyzer – Analytics for social relationships.
• Bit.ly – URL shortening with analytics.
• Google URL Builder – A way of tagging URLs with Google Analytics code so they can be tracked on external sites.
• Excellent Analytics – Microsoft Excel plugin to pull Google Analytics data directly into Excel.
• Site Scan GA – Scans a website to find out what pages have analytics installed and which ones don’t.
• Web Analytics Solution Profiler/Debugger (WASP) – Firefox plugin that debugs analytics.
• Crazy Egg – Heat mapping tools that allow you to visually understand user behavior.
• ClickTail – Heat mapping tools that also track where uses are when they bail on a form.

What are some of your favorite web analytics tools?

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© Online Marketing Blog, 2010. |
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help | http://www.toprankblog.com

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What does Follow mean on Twitter? Plain English answer to the Twitter FAQ.

Internet Work at home jobs are the opportunities freelancers look for. Freelancing has become a great business opportunity with the growth of the Internet, because it considerably reduces the rate of unemployment. There are lots of skilled people who make a living by working online and providing quality services to a large number of companies. They are IT specialists, web designers, engineers, marketing experts, ghostwriters, editors, web masters, translators, transcribers, editors, copywriters and so many others.

Most of the Internet work at home jobs are advertised on websites like www.rentacoder.com, www.guru.com or www.findafreelancer.com. These are complex service platforms that allow buyers and service sellers to interact and complete project after project in very advantageous conditions. There are all sorts of service providers on such websites too, some with more or less work experience. The truth is that the job search is pretty high and so is the work force offer. Therefore, companies can really take a pick.

The best paid Internet work at home jobs are by far found in the IT and web design domain. There follow advertising, marketing and ghostwriting. Freelancers’ rates also depend on geographical factors. Freelancers in the United States, Australia or United Kingdom have higher rates than those from South Eastern Europe and South East Asia. A company that provides Internet work at home jobs can set a maximum budget to spend on a certain project, and all the applicants will have to place bids up to that sum.

The selection criteria for the various Internet work at home jobs also vary greatly. When the transactions are completed mainly online, companies consider it justified to ask for prior work samples. If using intermediary websites like the ones mentioned above, it is much easier to check a freelancer’s work history. There’s his/her reputation with references from current or past clients, and such a file serves as a resume for anyone who wants to hire them.

Mention must be made that there are other forms of expert testing and evaluation criteria for freelancers. Good Internet work at home jobs will be occupied by those who are most capable and competent. It all depends on how the employing company chooses to select the personnel for one or more temporary projects. Therefore, before applying for any such Internet work at home jobs, read all the requirements carefully, and meet them as well as possible. Sometimes you may not qualify, which is why you should always be realistic about your chances.

Really, you definitely must have worked hard and put in your best to the company you worked for all these years but then that may not be what you actually wanted in your life. Though, you were paid a bulky sum as your main salary at the close of each month, the result probably may not have given you the kind of joy you really expected. You are actually working for the benefit of the company and not indeed for you and your family. Starting a home business by using your saved up income with the assistance of your family members may perhaps be a good substitute for you as you would love to move past of the normal life of having a 9 to 5 chore.

Nevertheless, it can be very unprofitable to start a home business, most especially if you are oblivious of what it does require. In fact, if you are really serious to start a home business, you definitely must have a business plan at hand. This business plan have got to outline your mission and give enough details as to how you plan to start the business, what really you want to sell to your likely customers, etc. Moreover, it should also consists of ways of making money. We all do know that this is the most essential thing all businessmen want.

A foremost point you must search for before starting a business at home is to find out whether you have the needed space to set up your business. Do you anticipate selling a product range or aim on providing services to the end customers? Based on that, you will have to plan on the space that is required. To start a home business will definitely not be simple if you do not have the basic requirements that are very critical to the take off of your business.

Also, how are you going to decide on the space that is required for the business? That is just simple too. If you intend on selling products, then you should be aware that they require a place to showcase and as well stored them. This requires a good space and therefore you should search and acquire a suitable showroom to carry out this task. Lastly, providing a service could as well mean you only might need a computer to execute the work and as such all you require is a small space.

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You can learn about Work at home jobs from various sources, it all depends on the nature of your profession. By far the Internet is the best means to get access to work at home ads, but the alternatives are not at all negligible either. You just need to pay attention to one thing in particular: scams!

Classifieds!

Lots of people find out about work at home jobs from local newspapers. There are legitimate companies and institutions that advertise like this to target the local work force. This is how an educational institution may search for an online tutor. Or if you are a registered nurse you may collaborate with a local hospital for case management, general health consultations or telephone triage.

Phone sales make another solution for work at home jobs. From the seller’s perspective such contracts are pretty advantageous as you pay for the phone bill. In order to make such an occupation lucrative, you should have a very good phone service, that allows you to call business prospects at little or no costs. You can use Internet calls in lots of cases too.

Stuffing envelopes with advertising materials is probably the best known form of work at home jobs. You can still read about such work offers in the local newspaper, but few people still buy this. Otherwise, classifieds are full of scams too, and it is irresponsible and risky to answer ads in which the nature of the job is not specified. You are simply told what a great profit you’ll make but not by what means.

The Internet!

Most people find out about work at home jobs from the Internet. They either seek some business opportunities, or they receive emails from ‘good-hearted’ people who want to share their success story.

Some people take up affiliate programs, others join direct marketing networks, while others fish for the greatest opportunity of all. The truth is that things can get really tricky online too, and if you don’t pay attention to whom you deal with, you can get broke or worse.

Nice independent careers can also grow out of some casual work at home jobs from online sources. Many freelancers build a reputation working with companies across the world. Ghostwriters, translators, transcribers, editors, computer specialists, web designers and lots of other skilled professionals manage to make a living by working online exclusively. Some of them will share their success stories, and others have online profiles that prove inspirational for lots of users. Success is possible on the Internet, but it comes with really hard work!